The National Association of Collegiate Marketing Administrators (NACMA) has selected Tennessee’s Fan Experience unit as one of three finalists for its 2019 Marketing Team of the Year Award.
Tennessee joins Washington and Purdue as finalists. The selection committee was made up of NACMA past presidents, and the winner will be announced during the 28th Annual NACMA Convention, set for June 10-12 in Orlando, Florida.
“Tennessee Athletics has had a strong marketing/fan experience team for years,” Senior Associate Athletics Director for Strategic Initiatives Janeen Lalik said. “I’m proud of the creative ways they continue to engage with fans and create an incredible fan experience. It’s great to see them recognized by their peers.”
In its seventh year, the NACMA Marketing Team of the Year Award was created to show the type of impact that a marketing/fan experience team has, not only on an athletics department, but on a campus and surrounding communities as well.
“Congratulations to this year’s finalists for the prestigious NACMA Marketing Team of the Year,” NACMA President Brian Hicks said. “We’re proud to showcase the outstanding work of our membership, and it clearly demonstrates the impact external teams have on their respective institutions by building the brand, developing and engaging fans, and generating revenue.”
Tennessee’s combined attendance for football and men’s and women’s basketball in 2018-19 stood at 1,129,973, which led the nation.
And during last month’s “All Vol Weekend,” the Fan Experience staff’s promotional efforts drew nearly 67,000 fans to campus to support UT student-athletes on the football, baseball, softball, tennis and track & field teams.
The department also executed successful promotions such as Checker TBA, a season-long Hoops Hype pregame light show for basketball, a baseball game partnership with Colton Underwood’s Legacy Foundation, installation of a POW/MIA chair in Neyland Stadium, Donate Life Night during a basketball game at Thompson-Boling Arena and more.
Industry recognition is nothing new for Tennessee’s Fan Experience department. Last summer, it was named a silver award winner in the “Fan Engagement Video” category at the NACMA Convention for its popular “Feed the Floor” promo, which helped to create an overwhelming homecourt advantage for the basketball Vols at Thompson-Boling Arena.